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Conversation with Mimi Ito
We talk about 3D printers and stuff like that, and that's great, but this is Limor. It's not a fluke. We have an app that shows you most of the radiation in Japan and other parts of the world. What they do is, they make a cell phone, go down to the stall, they sell some, they look at the other kids' stuff, go up, make a couple thousand more, go down. Okay, then we can make a mobile Geiger counter. So remember before the Internet? It wasn't luck, and it wasn't because it was us. So it's happening in software and in hardware and bioengineering, and so this is a fundamental new way of thinking about innovation. This is a recent thing, but this will happen and this will change just like it did with software. And so what you see is that is pushing innovation to the edges. So the Internet caused innovation, at least in software and services, to go from an MBA-driven innovation model to a designer-engineer-driven innovation model, and it pushed innovation to the edges, to the dorm rooms, to the startups, away from the large institutions, the stodgy old institutions that had the power and the money and the authority. Now you can do it on a desktop like this, and kids can do this in dorm rooms. So this one, the idea is that the cost of writing a plan or mapping something is getting so expensive and it's not very accurate or useful. I'm officially saying, "Deploy or die. So last year, we sent a bunch of students to Shenzhen, and they sat on the factory floors with the innovators in Shenzhen, and it was amazing. We do all kinds of things.
Okay, then we can make a mobile Geiger counter. We have an app that shows you most of the radiation in Japan and other parts of the world. Laughter I call this B. And he often said, the demo only has to work once, because the primary mode of us impacting the world was through large companies being inspired by us and creating products like the Kindle or Lego Mindstorms. So in the case of the Safecast story, I didn't know anything when the earthquake happened, but I was able to find Sean who was the hackerspace community organizer, and Peter, the analog hardware hacker who made our first Geiger counter, and Dan, who built the Three Mile Island monitoring system after the Three Mile Island meltdown. What was happening there was you would have these manufacturing devices, and they weren't making prototypes or PowerPoints. This is a factory in a box. We are arguably one of the most successful citizen science projects in the world, and we have created the largest open dataset of radiation measurements. On the Net, I found there were a lot of other people like me trying to figure out what was going on, and together we sort of loosely formed a group and we called it Safecast, and we decided we were going to try to measure the radiation and get the data out to everybody else, because it was clear that the government wasn't going to be doing this for us. So last year, we sent a bunch of students to Shenzhen, and they sat on the factory floors with the innovators in Shenzhen, and it was amazing. We can drive around. So remember before the Internet? What they do is, they make a cell phone, go down to the stall, they sell some, they look at the other kids' stuff, go up, make a couple thousand more, go down. I was looking at the news streams and listening to the press conferences of the government officials and the Tokyo Power Company, and hearing about this explosion at the nuclear reactors and this cloud of fallout that was headed towards our house which was only about kilometers away. We will probably be doing a lot, obviously doing health things, but we will probably be growing chairs and buildings soon. And so what you see is that is pushing innovation to the edges. This is a recent thing, but this will happen and this will change just like it did with software. The thing is, the cost of innovation in bioengineering is also going down. And so what you would do is, you'd go down to the stalls and you would see these cell phones. Things were Euclidian, Newtonian, somewhat predictable. It turns out it's happening in other things, too. We don't have enough money. So at the Media Lab, we don't just do hardware. So in the Safecast story, we knew we needed to collect data, we knew we wanted to publish the data, and instead of trying to come up with the exact plan, we first said, oh, let's get Geiger counters. It helped that it was an event that pulled everybody together, but it was a new way of doing things that was enabled by the Internet and a lot of the other things that were going on, and I want to talk a little bit about what those new principles are. This is desktop gene sequencer.
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